Where it shows up in the book
- Chapter 1The Hidden Reality of Selling a BusinessIsn’t selling my business like selling anything else?
- Chapter 7Reducing Risk Before Going to MarketWhat will a buyer use to chip at my price?
- Chapter 10Building the Right Advisory TeamWho do I need on my side, and how do I choose them?
- Chapter 13Crafting the NarrativeHow do I tell the story of my business to buyers?
- Chapter 15Managing ConfidentialityHow do I sell without word getting out?
- Chapter 16Managing Buyer Q&AHow do I handle the flood of buyer questions?
- Chapter 21Confirmatory DiligenceWhat happens when the buyer looks under every rock?
Look it up in a sentence, then read the chapter
Nothing in the book needs a dictionary of jargon to follow, but when a piece of deal language shows up, this is where it is defined. The chapters hold the reasoning.