Skip to content
The Seller’s Playbook

From the back of the book

Glossary

There is also a glossary back there for any term that is new to you. Nothing in these pages needs a dictionary of jargon to follow, but when a piece of deal language shows up, you can look it up in a sentence.

39 terms

#

338(h)(10) election
A tax election that treats a legal stock sale as an asset sale for tax purposes, giving the buyer a step-up in basis. It is generally available only when the target is a qualifying S corporation or corporate subsidiary, and it requires both sides’ consent.
754 election
A partnership tax election that lets the buyer of a partnership or LLC interest step up their share of the underlying asset basis.

A

Add-backs
Expenses added back to reported profit because they are not part of the true, ongoing cost of the business, such as the owner’s personal expenses or one-time costs. See normalized EBITDA.
Asset sale
A deal in which the buyer purchases the company’s assets rather than its ownership shares. Usually better for the buyer on taxes and liability.

B

Basket
A threshold of claims that must be reached before a buyer can recover from the seller after closing. A deductible basket means the seller pays only above the threshold; a tipping basket means the seller pays from the first dollar once it is crossed.

C

Confidential Information Memorandum (CIM)
The main marketing and information document about the business, sent to serious buyers after they sign a nondisclosure agreement. The buyer builds their offer from it.
Confirmatory diligence
The buyer’s deep, final review of the business after the letter of intent is signed, to verify everything before closing.
Customer concentration
How much of your revenue comes from a single customer or a small handful. High concentration lowers value because it raises the buyer’s risk.

D

Data room
The secure online space where the company’s documents are organized for buyers to review during the process and diligence.
Definitive agreement
The binding contract that governs the sale, often a purchase agreement (an asset purchase agreement or stock purchase agreement). It replaces the non-binding letter of intent.
Diligence (due diligence)
The buyer’s investigation of the business, its finances, contracts, operations, and risks, to confirm what they are buying.

E

Earnout
Part of the price paid later, and only if the business hits agreed performance targets after closing. Contingent, not guaranteed.
EBITDA
Earnings before interest, taxes, depreciation, and amortization. A common measure of a company’s core operating profit, and the base most valuations are built on.
Enterprise value
The total value of the business itself, before adjusting for cash, debt, and the specific terms of the deal.
Escrow (holdback)
Part of the purchase price set aside with a third party after closing to cover potential claims against the seller, then released over time.
Exclusivity
A period, usually granted in the letter of intent, during which the seller agrees to deal with only one buyer. It ends the competition.

F

F reorganization
A tax-driven restructuring, common in S-corporation sales, that gives the buyer a step-up in tax basis and lets the seller roll equity tax-free.
Family office
A private firm that invests a wealthy family’s money. Often a patient, conservative buyer that pays fair prices for stable businesses.
Funds flow
The closing document that spells out exactly who gets paid what, and in what order, when the money moves.

I

Indemnification
The seller’s promise to cover certain losses the buyer suffers after closing if something the seller represented turns out to be wrong.
Indication of Interest (IOI)
A buyer’s early, non-binding expression of interest, including a preliminary price range and structure. A signal, not a firm offer.

L

Letter of Intent (LOI)
A mostly non-binding document that lays out the buyer’s offer, price, structure, and exclusivity, before the final contract. Signing it is a turning point.

M

Management presentation
The meeting where buyers meet the leadership team and hear the business’s story in person. A major driver of a buyer’s conviction.
Materiality scrape
A provision that removes “materiality” qualifiers from the seller’s representations, widening what the seller can be held responsible for. Sellers resist it.

N

Normalized EBITDA
EBITDA adjusted to reflect the true, ongoing earning power of the business, after add-backs for owner and one-time items. The number buyers actually value.

O

Owner dependency
How much the business relies on the owner personally. High dependency lowers value, because the buyer fears it falls apart when the owner leaves.

P

Private equity (PE)
Investment firms that buy companies to grow and resell them. A platform is a first, anchor acquisition; an add-on is a smaller company bolted onto a platform.

Q

QSBS (Section 1202)
Qualified small business stock. A federal provision that can exclude a large share of the gain on qualifying C-corporation stock from tax, if set up years in advance.
Quality of earnings (QoE)
A detailed accounting study that tests whether reported earnings are real and sustainable. A sell-side QoE is one the seller commissions on themselves before going to market.

R

Rep and warranty insurance (RWI)
Insurance that covers a breach of the seller’s representations, which can shrink or eliminate the escrow and cap the seller’s exposure.
Representations and warranties (reps)
The seller’s formal statements in the contract that the business is as described. Breaching one can trigger indemnification.
Retrade
When a buyer lowers a price or worsens terms already agreed, usually late in the process when the seller has the least leverage.
Rollover equity
Part of the price taken as ownership in the buyer’s new company instead of cash. Real ownership, with real upside and real risk.

S

Seller note
A loan from the seller to the buyer for part of the price, repaid over time. The seller becomes a lender, usually behind the buyer’s bank.
Stock sale
A deal in which the buyer purchases the ownership shares of the company. Usually better for the seller on taxes and simplicity.
Strategic buyer
An operating company that buys another for synergies, market entry, or capability. Often pays the highest prices.
Survival period
How long after closing the seller can still be held responsible for a breach of a representation. Shorter is better for the seller.

T

Transition Services Agreement (TSA)
An agreement under which the seller keeps providing certain support to the buyer for a set time after closing.

W

Working capital peg
The target level of day-to-day operating capital the seller must deliver at closing. Landing above or below it adjusts the cash the seller receives.