Glossary · Part 1, Before You Go to Market

Strategic buyer

An operating company that buys another for synergies, market entry, or capability. Often pays the highest prices.

Where it shows up in the book

Chapter 2How Buyers Really ThinkWhat is the buyer across the table really thinking?
Chapter 3What Drives Value, and What Doesn’tWhat is my business actually worth?

Look it up in a sentence, then read the chapter

Nothing in the book needs a dictionary of jargon to follow, but when a piece of deal language shows up, this is where it is defined. The chapters hold the reasoning.

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