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The Seller’s Playbook

Glossary · Part 2, Going to Market

Confidential Information Memorandum (CIM)

The main marketing and information document about the business, sent to serious buyers after they sign a nondisclosure agreement. The buyer builds their offer from it.

Where it shows up in the book

Look it up in a sentence, then read the chapter

Nothing in the book needs a dictionary of jargon to follow, but when a piece of deal language shows up, this is where it is defined. The chapters hold the reasoning.