Where it shows up in the book
- IntroductionWhere Your Company FitsDoes this book apply to a business like mine?
- Chapter 8Building a Management Team Buyers TrustCan my business run without me?
- Chapter 13Crafting the NarrativeHow do I tell the story of my business to buyers?
- Chapter 14Running a Competitive M&A ProcessHow does the sale process actually work?
- Chapter 15Managing ConfidentialityHow do I sell without word getting out?
- Chapter 18Preparing for Management PresentationsHow do I handle the meeting where buyers size me up?
Look it up in a sentence, then read the chapter
Nothing in the book needs a dictionary of jargon to follow, but when a piece of deal language shows up, this is where it is defined. The chapters hold the reasoning.