Skip to content
The Seller’s Playbook

Glossary · Part 1, Before You Go to Market

Letter of Intent (LOI)

A mostly non-binding document that lays out the buyer’s offer, price, structure, and exclusivity, before the final contract. Signing it is a turning point.

Where it shows up in the book

Look it up in a sentence, then read the chapter

Nothing in the book needs a dictionary of jargon to follow, but when a piece of deal language shows up, this is where it is defined. The chapters hold the reasoning.