Skip to content
The Seller’s Playbook

Rule 14 of 34 · Part 2, Going to Market

One buyer creates negotiation; multiple buyers create opportunity.

Chapter 14: Running a Competitive M&A Process

How does the sale process actually work?

What sellers often miss

Many owners view competing buyers as a means of driving a higher purchase price. While that is certainly a benefit, competition often affects deal terms even more than valuation. Escrows, working capital provisions, earnouts, employment agreements, transition periods, and closing certainty frequently improve when buyers know they are competing against credible alternatives.

The takeaway

A single interested buyer may validate that your business is valuable. Multiple interested buyers determine just how valuable it is. The best outcomes rarely result from negotiating with one buyer. They result from giving several qualified buyers the opportunity to earn the right to acquire your company.

Figure from the book · Chapter 14
Figure from Running a Competitive M&A Process. The stages of a competitive process. Each gets its own chapter from here.
The stages of a competitive process. Each gets its own chapter from here.

Illustrative, not your deal. Where the book uses dollar figures, they are there to show how something works, not to describe your business. Your banker, your accountant, and your attorney will put real numbers to your own situation. Full note.

Terms this chapter uses

Read the full chapter in the book