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The Seller’s Playbook

Glossary · Part 1, Before You Go to Market

Asset sale

A deal in which the buyer purchases the company’s assets rather than its ownership shares. Usually better for the buyer on taxes and liability.

Where it shows up in the book

Look it up in a sentence, then read the chapter

Nothing in the book needs a dictionary of jargon to follow, but when a piece of deal language shows up, this is where it is defined. The chapters hold the reasoning.