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The Seller’s Playbook

Glossary · Part 1, Before You Go to Market

Indication of Interest (IOI)

A buyer’s early, non-binding expression of interest, including a preliminary price range and structure. A signal, not a firm offer.

Where it shows up in the book

Look it up in a sentence, then read the chapter

Nothing in the book needs a dictionary of jargon to follow, but when a piece of deal language shows up, this is where it is defined. The chapters hold the reasoning.