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The Seller’s Playbook

Glossary · Part 1, Before You Go to Market

Rollover equity

Part of the price taken as ownership in the buyer’s new company instead of cash. Real ownership, with real upside and real risk.

Where it shows up in the book

Look it up in a sentence, then read the chapter

Nothing in the book needs a dictionary of jargon to follow, but when a piece of deal language shows up, this is where it is defined. The chapters hold the reasoning.